Sustainable Business

How New Businesses Can Reduce Their Cost and Improve Their Public Image


Nowadays there is a lot of emphases given on taking care of the environment and doing business sustainably.

As it is very obvious that new businesses have a lot on their stakes. Now you must be thinking that as an entrepreneur you are already spending a fortune on your business or start-up and you cannot afford to spend anything extra to make your business environmentally sustainable.

What if I tell you that there is a way, to reduce the cost of doing your business and at the same time, making it sustainable for the environment!

In fact, this will enhance the public perception of your business and improve your image in the eyes of your customers.

Want to know how?

The following environmentally and socially sustainable practices in every aspect of doing your business, which includes:

  • Having a vision and mission that includes a healthy environment and society,
  • Having an environmental policy that aligns with your vision and mission,
  • A strategy/objectives to achieve your environmental policy,
  • A proper plan to implement the actions required for achieving your environmental objectives (Environmental Management Plan).

Sustainability strategies are applicable to all areas of business starting from procurement of raw materials, to modification of manufacturing/production processes which involves green supply chains, green logistics, recycling of resources, and waste management.

When it comes to cost reduction in business, the generation and treatment of waste hold a very important place. Throughout your business, from procurement of raw materials to selling your product or services, at every step and in every process there is a lot of waste generation.

This waste may be in the form of emissions (toxic gases), effluents (polluted wastewater and other liquids), solid wastes, wasted energy, water, and space.

This wastage is hurting you in a two-pronged way. First, your valuable resources are wasted, and second, it costs you money to manage these wastes because you have to follow compliances.

In order to manage the waste, the first step would be to know about it.

  • what kind of waste is generated? Whether its biodegradable/ non-biodegradable/recyclable?
  • how much waste is your business generating?
  • which processes are responsible for its generation?

To know all these things waste audit needs to be done. Only, after knowing the details about the waste through a waste audit, it is possible to chalk out the feasible options and strategies:

  • to prevent/minimize the generation of waste
  • to treat the generated waste appropriately.

It is a misconception that environmental sustainability and business do not go hand in hand, but the reality is, we simply need to shift our focus from a narrow view to a broader vision, which includes our environment, our people and our economy. After all, what is the point of earning money when you and your future generations breathe polluted air, drink contaminated water, eat heavy metals and pesticide-laden food, can not enjoy the beauty of nature, and do not have a healthy society around.